GLI is proud to welcome our new partner:
Featured Beer: Kukko Pils (<20 ppm Gluten, 4.5% ABV, Heavy Hops)
A great tasting beer that happens to be gluten free*.
Kukko is a classic, great tasting beer that was originally crafted in 2001 to be an award winning Pilsner (and it is) by Laitilan Wirvoitusjuomatehdas in a wind powered brewery with pure Nordic water and natural ingredients. What the brewers did not know at the time was that they had created a great tasting gluten free beer as well.
Believed to be the world's first full-malt beer suitable for those with celiac disease, Kukko Pils was revealed to be gluten free by an independent study conducted by the Finnish Coeliac Society. Since then, Laitilan has gone on to perfect their secret gluten reducing process and produce four other award winning gluten free beers.
If it's full-malt and great tasting, how can you be sure it's gluten free?
Independently tested, Kukko earned The Finnish Coeliac Society's seal of approval for containing less than 20 ppm of gluten. While the Food and Drug Administration prohibits labeling Kukko as explicitly "Gluten Free" per the entirety of the U.S. standard, it does meet the <20 ppm portion of the rule and will be marketed as "crafted to remove gluten." Of course, everyone is different and we encourage fans of great tasting craft beer to make an informed decision based on their unique dietary needs.
What we can say with certainty is that Kukko Pils tastes so much better than any other gluten free or gluten reduced beer on the market today, that co-founder, celiac and former home brewer Jason Dyer was inspired to launch our company. Yes, it's that much better. Said our other co-founder and Helsinki, Finland resident, Mikko Makinen, "It's so good, celiacs and non-celiacs alike will love it. It can more than hold it's own as a GREAT PILSNER and will absolutely STAND OUT as among the best reduced gluten beers."
AWESOME! So, when can I get some?
Today we are actively selling into Whole Foods Markets across the four major metro areas of Texas. If you don't see Kukko in your Texas Whole Foods, speak to the beer buyer. Kukko is approved for Whole Foods stores throughout Texas and your local buyer can help you get it.
We are also working hard to capitalize on interest that has been shown in California, Florida, Illinois and New York! To stay up to date on product availability and what you can do to help bring these great products to your favorite retailer, please follow us on Twitter, Facebook or Instagram.
Kiitos! (Thank you!) - Good Life Imports, Inc.
*As evaluated by the Finnish Coeliac Society according to the European Gluten Free labeling standard. As this product is crafted with barley malt, it will not be labeled "Gluten Free" in the United States per Food and Drug Administration requirements. Consumers with celiac disease and others sensitive to gluten should seek advice from their health care provider about the risks of consuming this product and make the choice that is right for them.